Introspec

Market Strategy

Introspec’s target consumer base is large-scale hospital systems and primary care centers.

Rather than promoting our company name, Introspec will focus on product effectiveness and efficiency. This will allow the product and company to build a rapport with the industry.

Current EEG technologies depend on uncomfortable equipment and require higher administrator education. Long test periods and high volumes of collected data make securing patient insurance coverage difficult. In contrast to traditional technologies on the market, our easy-to-use device will prioritize patient comfort and minimize the amount of training required by healthcare professionals. Our shorter test periods and smaller volumes of collected data will make obtaining insurance coverage quicker and easier for patients in need.

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Competitor Analysis

Introspec has created an affordable, convenient device to monitor cognitive decline that can be done regularly in a Doctors office.